Question #4: Patient Room 2020
The ultimate consumer question that surrounds every breakthrough design:
When will I be able to experience this project first hand?
While it would be incredible to have the entire Patient Room 2020 concept realized in a hospital one day, practicality will quickly tell you it’s a long shot given the complexity of the healthcare system. The greatest potential for near-term market penetration lies in the specific product features of the room.
Truly innovative products entering the market often create a halo effect, where the perceived positive features of a particular item extend to a broader vision or brand. We believe this type of market phenomenon can and will apply to the specific architectural elements and products within Patient Room 2020. As the market begins to validate these products, we can reintroduce them as a component of an elevated patient experience. In setting these new expectations, the patient room can begin to transform itself into an environment that mirrors the collective design concepts of Patient Room 2020.